Great question.

For 18 years now, I have offered friends and neighbors much better rates on listings. Many were such good friends I would of done them for 0% commission if I could.

However, until this 2024 NAR lawsuit, we had to offer 3% to the sell side and if your Broker was super friendly to you, they would let you do only 1-2% on the listing side.

The listing side is where the listing Broker makes their money so they are not too keen on 0% listings.

This math always resulted in 4-5% total, minimum.

Still quite the fee and honestly, I always felt a little embarassed at closings walking away with checks that large, especially from people I knew…usually neighbors!

So by 2023-4, I had just about stopped taking listings, but with the NAR settlement, this all changed. Now, the Market is unmanipulated and free, with no collusion between Brokers and the industry in general.

With that, I have decided to offer 2% listings.

This is 1% for the buy-side and 1% for the list-side.

1% per side seems fair and much better represents the level of work required by both sides.

How can I do this?

I don’t have 20, 50, or 500 agents to pay, nor do I rent a huge office building. I don’t run ads during the superbowl and I don’t have hot air balloons to fly and maintain.

Heck, I didn’t even hire Dan Levy, Heidi Gardner or Morgan Freeman. (homes.com)